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ENGAGING THE FIVE SENSES

How many times have you walked through an exhibition and thought nothing has really captivated you? For me that is quite often and with a change in mind-set and a few simple changes to your current set up you can make a huge difference. If you really want to captivate your tradeshow attendees, you need to think like your audience. What is in it for them? The more you can do to create an experience for your audience, the more memorable you’ll be. We experience life through our 5 sense...